ThoughtMetric Blog

E-comm Thoughts

How Do You Track a Sales Goal for Your BFCM Campaigns Separate From Your Evergreen Campaigns?

How the goal widget in ThoughtMetric tracks sales from specified campaigns

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Alternatives

Top WorkMagic Alternatives for E-commerce

Compare features, pricing, and use cases across ThoughtMetric, Northbeam, Triple Whale, and Rockerbox.

Product Updates

New in ThoughtMetric: Custom Date Comparisons

Compare this BFCM to last year’s, or any period to any other

CaseStudy

Stonewall Kitchen Uses ThoughtMetric to See Which Campaigns Drive New Customers

How the award-winning Maine food brand gets independent performance data across its ad channels

Alternatives

Top Reaktion Alternatives for E-commerce

Compare features, pricing, and use cases across ThoughtMetric, Northbeam, Triple Whale, and Polar Analytics.

E-comm Thoughts

How to Use Product Bundle Data in ThoughtMetric to Fine-Tune Your BFCM Ad Strategy

Build Black Friday offers and ads around the products your customers already buy together.

Alternatives

Top Usermaven Alternatives for E-commerce

How ThoughtMetric, Northbeam, Triple Whale, and Rockerbox compare to Usermaven for e-commerce.

How to Use Claude Dashboards With ThoughtMetric

The new Claude Dashboards feature lets you build live dashboards from ThoughtMetric

E-comm Thoughts

Google Ads vs ChatGPT Ads Spend Share in September 2026

How e-commerce brands split spend between Google Ads and ChatGPT Ads last month.

Alternatives

Lifesight Alternatives for E-commerce

The best Lifesight alternatives for e-commerce brands, compared on features and pricing.

E-comm Thoughts

What Is the Best Way to Track Ad Performance During Black Friday Cyber Monday?

The metrics e-commerce marketers want to monitor and how to track them in one Custom Report

Alternatives

A Rockerbox Alternative for Digital-First E-commerce Brands

Multi-touch attribution for brands that run mostly on digital channels

E-comm Thoughts

Four New Ad Integrations to Set Up Before BFCM

Measure every new channel on the same terms before the BFCM rush.

Product Updates

New in ThoughtMetric: Snapchat Ads Integration

Measure Snapchat Ads alongside the rest of your marketing channels

Attribution

New in ThoughtMetric: Criteo Integration

See where Criteo fits in the customer journey

Alternatives

A Wicked Reports Alternative for Brands Comparing Cost

No feature tiers, no add-ons, and every feature included with ThoughtMetric

Product Updates

New in ThoughtMetric: Metric Definitions

Plain-language definitions for every metric, right where you need them

Alternatives

A Polar Analytics Alternative for Brands Comparing Cost

Every feature in one subscription, compared against products you select and price one at a time

Alternatives

A Northbeam Alternative for Brands Comparing Cost

ThoughtMetric and Northbeam compared on pricing basis

E-comm Thoughts

How to Compare Meta's Reported Conversions to ThoughtMetric Attribution in Claude

The gap between platform reporting and store revenue, in one prompt

Product Updates

New in ThoughtMetric: AppLovin Integration

Measure AppLovin campaigns next to every other channel you run

E-comm Thoughts

Reasons to Implement ThoughtMetric Before BFCM

What every ThoughtMetric account includes, and why the timing matters

Alternatives

A Triple Whale Alternative for Brands Comparing Cost

Comparing what comes with a ThoughtMetric plan and a Triple Whale plan.

E-comm Thoughts

Attribution Tools for BigCommerce

A side-by-side look at four attribution tools with BigCommerce support, with features and verified pricing

E-comm Thoughts

Three Ways ThoughtMetric Is Customizable to Fit Your Reporting Needs

Custom reports, custom metrics, and customizable columns let you build the views your team runs on.

Product Updates

New in ThoughtMetric: ChatGPT Ads Integration

Measuring ChatGPT Ads Just Got Easier for E-Commerce Brands

Alternatives

Top Attribution Tools for Magento

Compare attribution platforms that support Magento, including features and pricing.

E-comm Thoughts

How Easy Is It to Set Up ThoughtMetric?

Simple setup, clear steps, and expert help when you need it

Product Updates

New in ThoughtMetric: Sessions and Conversion Rate by Location

Find the locations worth targeting

Product Updates

New in ThoughtMetric: Goal Tracking Widget for Custom Reports

A new widget for setting targets and tracking progress in Custom Reports

Alternatives

ThoughtMetric’s Custom Reports vs. Triple Whale’s Custom Dashboards

A closer look at how each tool handles custom reporting

E-comm Thoughts

Create an Executive Summary Using ThoughtMetric’s AI Connectors

Executive summaries without the manual work

E-comm Thoughts

Which Attribution Models Does Each E-commerce Attribution Tool Offer?

What each platform offers and how credit gets assigned

E-comm Thoughts

What Are CAPI, Sonar Optimize, and Apex? The Same Feature in Four E-commerce Attribution Tools

How ThoughtMetric, Triple Whale, Northbeam, and Polar Analytics package the conversion API feature

E-comm Thoughts

A Guide to Measuring BFCM Campaign Performance for E-Commerce Brands

Four ThoughtMetric features that make BFCM reporting easier

E-comm Thoughts

ROAS Tracking Tools for E-Commerce Brands

5 tools that measure ROAS accurately

E-comm Thoughts

E-Commerce Ad Spend Rose 27.7% During BFCM 2025

Spend data from 100 e-commerce stores over Black Friday weekend, plus what to do with it before November

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