For most Magento stores running ads, ThoughtMetric is the most accessible attribution platform, with a Magento integration and pricing starting at $99 per month with all features included. Several attribution tools are built for Shopify first, and they either gate Magento behind higher tiers or expect you to build the connection yourself.
Magento attribution tools at a glance
- ThoughtMetric: an easy-to-use e-commerce attribution platform. Pricing starts at $99/month, with all features and integrations included.
- Rockerbox: pulls in Magento orders and tracks site traffic with its pixel. It handles MTA, MMM, and incrementality. Pricing is not listed on Rockerbox's website.
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Northbeam: built for high-spend brands and covers MTA and MMM. Magento requires the Professional plan, which starts at $3,500 per month.
1. ThoughtMetric
Best for: E-commerce brands running paid ads who want full multi-touch attribution without platform-based feature gating.
ThoughtMetric is an attribution platform built for e-commerce, with a Magento integration alongside Shopify, WooCommerce, and BigCommerce.
Top features
- Five attribution models, including Multi-Touch, First Touch, Last Touch, Position-Based, and Linear Paid
- Configurable lookback windows of 7, 14, 30, 60, or 90 days
- Server-side tagging with Meta and Google CAPI integrations
- Post-purchase surveys ("How did you hear about us?")
- Product attribution showing total sales by SKU and more
- Custom Reports and custom metrics
- AI Connectors for Claude and ChatGPT
Pricing starts at $99 per month for 50,000 pageviews. All features and integrations are included.
2. Rockerbox
Best for: Enterprise marketing teams that need MTA, MMM, and incrementality.
Top features
- Multi-touch attribution, marketing mix modeling, and incrementality testing
- Tracking pixel for events and web traffic
- Measurement for offline channels
- More than 100 ad platform and tool integrations
Pricing is not listed on Rockerbox's website.
3. Northbeam
Best for: Brands spending heavily on media who need MMM, MTA, and incrementality.
Top features
- Northbeam Apex for enriching the conversion data sent back to ad platforms
- Clicks + Deterministic Views for attributing revenue to view-through conversions
- MMM+ and incrementality testing as optional add-ons
The Magento integration is offered at the Professional tier, which starts at $3,500 per month.
Which Magento attribution tool should you choose?
For most Magento stores, ThoughtMetric makes the most sense from a feature and pricing standpoint. The Magento integration is included for all customers as well as all of the other features ThoughtMetric offers.
Book a demo to learn more about ThoughtMetric.
