ThoughtMetric Blog

E-comm Thoughts

How Do You Track a Sales Goal for Your BFCM Campaigns Separate From Your Evergreen Campaigns?

How the goal widget in ThoughtMetric tracks sales from specified campaigns

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Alternatives

Top WorkMagic Alternatives for E-commerce

Compare features, pricing, and use cases across ThoughtMetric, Northbeam, Triple Whale, and Rockerbox.

Product Updates

New in ThoughtMetric: Custom Date Comparisons

Compare this BFCM to last year’s, or any period to any other

CaseStudy

Stonewall Kitchen Uses ThoughtMetric to See Which Campaigns Drive New Customers

How the award-winning Maine food brand gets independent performance data across its ad channels

Alternatives

Top Reaktion Alternatives for E-commerce

Compare features, pricing, and use cases across ThoughtMetric, Northbeam, Triple Whale, and Polar Analytics.

E-comm Thoughts

How to Use Product Bundle Data in ThoughtMetric to Fine-Tune Your BFCM Ad Strategy

Build Black Friday offers and ads around the products your customers already buy together.

Alternatives

Top Usermaven Alternatives for E-commerce

How ThoughtMetric, Northbeam, Triple Whale, and Rockerbox compare to Usermaven for e-commerce.

How to Use Claude Dashboards With ThoughtMetric

The new Claude Dashboards feature lets you build live dashboards from ThoughtMetric

E-comm Thoughts

Google Ads vs ChatGPT Ads Spend Share in September 2026

How e-commerce brands split spend between Google Ads and ChatGPT Ads last month.

Alternatives

Lifesight Alternatives for E-commerce

The best Lifesight alternatives for e-commerce brands, compared on features and pricing.

E-comm Thoughts

What Is the Best Way to Track Ad Performance During Black Friday Cyber Monday?

The metrics e-commerce marketers want to monitor and how to track them in one Custom Report

Alternatives

A Rockerbox Alternative for Digital-First E-commerce Brands

Multi-touch attribution for brands that run mostly on digital channels

E-comm Thoughts

Four New Ad Integrations to Set Up Before BFCM

Measure every new channel on the same terms before the BFCM rush.

Product Updates

New in ThoughtMetric: Snapchat Ads Integration

Measure Snapchat Ads alongside the rest of your marketing channels

Attribution

New in ThoughtMetric: Criteo Integration

See where Criteo fits in the customer journey

Alternatives

A Wicked Reports Alternative for Brands Comparing Cost

No feature tiers, no add-ons, and every feature included with ThoughtMetric

Product Updates

New in ThoughtMetric: Metric Definitions

Plain-language definitions for every metric, right where you need them

Alternatives

A Polar Analytics Alternative for Brands Comparing Cost

Every feature in one subscription, compared against products you select and price one at a time

Alternatives

A Northbeam Alternative for Brands Comparing Cost

ThoughtMetric and Northbeam compared on pricing basis

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