To see campaign metrics by product in ThoughtMetric, open Custom Reports, add a table widget, and choose the metrics you want to track, such as ROAS, spend, and cost per click. Break the table down by product name, then filter by channel or campaign if you want to narrow the view. The result is a single table showing how each product performs across your paid campaigns.
Why product-level campaign metrics matter
Most ad platforms report performance at the campaign or ad level. That tells you which campaigns are working, but not which products are driving the returns inside them.
ThoughtMetric lets you pull that product-level view yourself in a few clicks. Here is how to set it up.
Build the report
- Go to Custom Reports and add a new widget.
- Select the table widget.
- Choose the metrics you want to include (ROAS, spend, cost per click etc.)
- Break it down by product name.
- Filter by channel or campaign to narrow the view further.
Read the results
Now you have a full metrics table showing how each product is performing across your campaigns.
You can see which products are driving returns and where your spend is working hardest. That makes it easier to move budget toward the products that earn it and pull back on the ones that don't.
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